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Getting found on Google amongst a sea of other businesses can seem like a daunting task. Companies can spend (and burn) a stack of dollars if its not done properly. Many things can be done for free, but most agencies won't tell you that.
Let's take a look at some of the things that you can do to build authority, exposure and to make sure you get noticed..
Setting up the basics
Your Google Business description should be detailed and optimised. It should contain keywords that your ideal customers are likely to search for.
Have service names relative to the services you provide. The first service should be the main service you want to deliver.
Clearly specify the regions you work in so you rank high for those regions. Think of areas that are ideal for you first. Geo Tag all images in your profile.
Be found for the right things
Ensure H1 and H2 tags are on all of your important pages. Google looks for these when they are trying to find the best providers for their customers.
Embed a local map showing your location. Google also uses this information to target the closest results for their customers.
Internal page linking and backlinks. This helps to give your site authority and to help Google direct traffic to authoritive sources.
Finding products and services should be simple.
Calls to action on the front page of your site should be simple. Google grades you on this. If a customer repeats a search after visiting your site, you can cop a penalty
Finding information on the product or service should be simple. Same with contact information - all should be on your front page.
Always remember the mobile experience. Most people will find you via mobile, so the user experience should be simple.
Don't hold back. Contact us today to increase your visibility online and stand out from the crowd.
