What are you Looking for?
SHOPPING CART

No Products in the Cart
TOTAL:
$0.00
PROCEED TO CHECKOUT
VIEW CART
img

title

  • details
qty X
price

Building a successful ecommerce store

Let's cut through the noise.

You've heard it all before...
So have we...

We're sure by now, since you've strarted searching for 'How to build an eCommerce Store, that your feed is full of promises...like:

1. No results and we wont charge you
2. First 3 months free
3. We are the top rated agency etc etc....

Yep, we've heard it too, which is why we take a different approach when it comes to eCommerce Websites.

So where do you even start?

Let’s kick things off from scratch. Whether your organisation thrives on eCommerce as the heart of the biz, is dipping its toes into it as a shiny new add-on, or giving an existing site a bit of a facelift, most folks reckon eCommerce is all about tech. Well, here’s a bit of a wake-up call—it’s not just a technology solution. It’s a full-on business solution. Let’s unpack that idea and see why it matters for Aussie businesses like yours.

Why Ecommerce Goes Beyond Technology

Sure, the tech side—think slick websites, payment gateways, and snazzy shopping carts—is a big part of the puzzle. But if you stop there, you’re missing the bigger picture. Ecommerce isn’t just about slapping together a website and calling it a day. It’s about transforming how your business operates, connects with customers, and rakes in the dollars. Here’s why:

  • It’s About Strategy, Not Just Software: Building an eCommerce platform means rethinking your business model. How will you attract Melbourne locals or Aussies nationwide? What’s your unique selling point? Tech alone won’t answer that.
  • Customer Experience is King: From browsing to checkout, your eCommerce setup needs to feel seamless and local. Aussies love a fair go—make sure your site reflects that vibe with easy navigation and top-notch support.
  • Revenue Growth, Not Just a Website: A successful eCommerce strategy boosts sales, builds brand loyalty, and opens new markets. It’s a business tool that drives results, not just a digital storefront.

Ecommerce as a Business Solution in Action

Let’s break it down with an example. Say you’re a small biz in Sydney selling handmade goods. Setting up an eCommerce site isn’t just about coding a shop—it’s about figuring out how to market to your audience, manage stock, and handle deliveries across Victoria or beyond. It’s a business overhaul that ties marketing, sales, and customer service into one neat package.

Key Benefits for Aussie Businesses

  • Scalability: Start small in your local suburb and grow to serve all of Australia without a massive tech overhaul.
  • Data-Driven Decisions: Track what sells and tweak your offerings—think of it as your business’s own crystal ball.
  • Competitive Edge: Even tradies or cafes can jump online and outshine the big players with the right eCommerce approach.

Getting Started the Right Way

So, how do you turn eCommerce into a business solution rather than a tech headache? It starts with planning. Work out your goals—more sales, better customer reach, or a smoother operation. Then, team up with experts who get both the tech and the business side. Whether you’re in Brisbane, Perth, Melbourne or Tassie, the key is aligning your eCommerce setup with your biz objectives.

Top Tips for Success

  • Know Your Market: Tailor your site for Aussies—think local slang, fast shipping options, and mobile-friendly design.
  • Invest in the Right Support: Choose a team that offers ongoing help, not just a one-off build.
  • Focus on Integration: Link your eCommerce platform with your accounting or inventory systems for a smoother ride.

Ready to Make Ecommerce Work for Your Business?

Ecommerce isn’t a tech quick fix—it’s a game-changer for your business. Whether you’re a startup in Adelaide or a established outfit in the Melbourne CBD, it’s time to see it as a way to grow, adapt, and thrive. At Fly Monkey Fly, we’re here to help you turn eCommerce into a business solution that delivers real results.

Take a look through some of the suggestions to the right and consider them when you consider ecommerce success.

Get in touch today for a no-obligation chat.

Strategic Business Objectives

  • Expand Market Reach: Tap into new customers beyond your local area, targeting regional Victoria, interstate markets, or even international buyers.
  • Increase Revenue Streams: Boost sales by offering online-exclusive products or extending trading hours beyond physical store limits.
  • Enhance Customer Engagement: Build a digital connection with customers through personalised marketing, online support, and loyalty programs.
  • Improve Operational Efficiency: Streamline inventory and order management by integrating eCommerce with your existing systems.
  • Strengthen Brand Visibility: Establish a strong online presence to compete with bigger players and reinforce your 10-year reputation.
  • Diversify Sales Channels: Complement your physical store with an eCommerce platform to reduce reliance on foot traffic.

Key Business Rules to Address

  • Inventory Management: Ensure stock levels sync between your physical store and online platform to avoid overselling or stockouts.
  • Pricing Consistency: Maintain uniform pricing across online and in-store channels to build trust with customers.
  • Shipping and Delivery: Set clear policies for delivery times, costs, and returns, tailored to Aussie expectations (e.g., fast options for Melbourne and regional areas).
  • Payment Security: Implement secure, trusted payment gateways (e.g., Afterpay, PayPal) and comply with Australian privacy laws like the Privacy Act 1988.
  • Customer Service Standards: Offer online support (chat, email) and ensure it aligns with your in-store service quality.
  • Legal Compliance: Adhere to Australian Consumer Law, including clear terms of service, refund policies, and GST obligations for online sales.
  • Website Accessibility: Design a site that meets WCAG 2.1 standards to cater to all customers, including those with disabilities.

Measuring Success

  • Sales Growth: Track monthly online revenue increases, aiming for a 10-20% rise in the first year compared to in-store sales.
  • Website Traffic: Monitor unique visitors and page views using tools like Google Analytics, targeting a 15% monthly growth in traffic.
  • Conversion Rate: Measure the percentage of visitors who make a purchase, with a goal of 2-3% within six months.
  • Customer Acquisition Cost (CAC): Calculate the cost of gaining each new online customer, aiming to keep it below $50 through efficient marketing.
  • Customer Retention: Track repeat purchases, targeting a 30% return rate within the first year via loyalty programs.
  • Order Fulfillment Time: Aim for 90% of orders delivered within 2-3 days in metro areas and 5-7 days regionally.
  • Customer Satisfaction: Use surveys or Net Promoter Score (NPS), targeting an NPS of 50+ to reflect happy online shoppers.
Did you get all that?

I know...It's allot to take in, but it's all important. That competitor you think is doing better than you could just be, and it's likely because they're doing at least some of the above. Click the button below and we can explore further in simple terms.

CALL US
BACK TO TOP